Empowering small business through practical customer knowledge
Identify opportunities to add value to your business
Our mission
The value of customer research
The value of customer research
Customer research services have traditionally been costly and out of reach for time-poor small business people. SK Research works exclusively with small business owners and managers to provide cost-effective ways to understand their customer needs and preferences.
The value of customer research
The value of customer research
The value of customer research
Knowledge is an important tool for any business. Not understanding your customers can cost time and money. Hearing directly from customers will allow you to better serve them, allocate your resources more effectively, and make more informed decisions.
Research Services
Customer satisfaction
Customer journey mapping
Customer journey mapping
Benchmarking your customers' overall satisfaction with your business, including what's working well, opportunities for improvement and their likelihood to recommend you to friends and family.
Customer journey mapping
Customer journey mapping
Customer journey mapping
Involves visualising and understanding the end to end customer experience across various interactions with your business. Helps to identify pain points, gaps and opportunities for improvement at each stage of the customer journey.
Staff satisfaction
Customer journey mapping
Products and services
Benchmarking your staff members' satisfaction with your business, learning what's working well and what they feel can be improved.
Products and services
Products and services
Products and services
Evaluating existing products and service offers and/or testing of new ideas. This will help you refine your strategy before making any final decisions.
Pricing
Products and services
Digital channels
Understanding customer expectations for pricing and value in relation to existing or new products and services.
Digital channels
Products and services
Digital channels
Evaluating customer experiences with your digital platforms including your business website or social media channels. We can also test new website designs and content with customers for feedback before you release them.
Prospective customers
Prospective customers
Prospective customers
If you're looking to grow your customer base or market share, we can help you identify and profile the target audience groups to prioritise.
Brand and advertising
Prospective customers
Prospective customers
Unpacking brand perceptions including how your brand is viewed vs your competitors. Identifying what marketing messages will resonate best with your target audience.
Business performance
Prospective customers
Business performance
Information about your customers can be leveraged for analysis, including through your customer relationship management (CRM) system, sales records, loyalty or reward data, repeat business data, online reviews, customer feedback, complaints, website statistics, etc. We can pull this all together to give you a snapshot of your business performance.
Bio
Stathi is a career market and social researcher with over 15 years experience applying research in business, government and academic settings.
Raised in a small business household, Stathi is passionate about leveraging his customer research skills to help local businesses unlock insights from their customers. This is the driving motivation behind SK Research.